Why we're doing this

We love dogs, really love them. Nothing gives us more joy than a wet nose and a wagging tail.

But we're worried about this country's dogs. Worried that they're not getting a healthy diet, as their food is heavily processed. It's the same day in, day out, it has a shelf life measured in years and it doesn't even need to go in the fridge. What's more, it hasn't changed in decades.

We think dogs deserve better. So we decided to do something about it.

Watch the video to find out

How it Works (it's simple)

  • Sign up, select your favourite dishes and order online.

  • We hand cook your delicious recipes ready to be munched

  • We freeze your food to keep it fresh, and deliver it lovingly to your door

  • Serve direct from the fridge, or gently warmed for happy wagging tails

Our Natural Dog Food. It's Different. We'd love you to try our food and let your dog be the judge.

Our Natural Dog Food. It's Different.

We are the first dog food company to cook different recipes each week by hand, with fresh natural ingredients and a lot of love. We believe that balance is best achieved through variety, and that freshness and quality of ingredients matter. We seek to reduce waste by sourcing human grade produce that isn't pretty enough for supermarket shelves. And our goal is for all dogs to benefit from tasty, natural dog food, not just the lucky ones.

In short - we're turning conventional thinking about pet food upside down. We'd love you to try our food and let your dog be the judge. Want to know more?

Learn More

What Different Dog stands for

  • Food for dogs

    Food for dogs

    We are on a crusade to change the pet food industry for good.

  • The joy of food

    The joy of food

    We bring together the best of both worlds: the science of dog nutrition and the joy of real food.

  • Earth-friendly


    We prioritise sustainability and always strive to do better for our environment.

  • Healthier futures

    Healthier futures

    We stand for change, no matter how small, towards a healthier future for all dogs.

Frequently asked questions

What's the catch? There isn't one, we make fresh, honest food that your dog(s) will love, or your money back.

How are you different?

What sort of dog food is Different Dog?

Can I mix your food with my current food?

Do I have to subscribe?

Is it easy to pause or cancel?

What if my dog doesn't like your food?

Sounds good, doesn't it? :)

  • “This food has changed our pup's life. The difference is incredible”

  • “This change in Tayto’s health is beyond anything I had expected”

  • “Best dog food company I've ever come across – it's truly changed her and I'll be forever grateful”

  • “Starting Different Dog has been life changing for Socks”

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