We love dogs, really love them. Nothing gives us more joy than a wet nose and a wagging tail.
But we're worried about this country's dogs. Worried that they're not getting a healthy diet, as their food is heavily processed. It's the same day in, day out, it has a shelf life measured in years and it doesn't even need to go in the fridge. What's more, it hasn't changed in decades.
We think dogs deserve better. So we decided to do something about it.
How it Works (it's simple)
Sign up, select your favourite dishes and order online.
We hand cook your delicious recipes ready to be munched
We freeze your food to keep it fresh, and deliver it lovingly to your door
Serve direct from the fridge, or gently warmed for happy wagging tails
Our Natural Dog Food. It's Different.
We are the first dog food company to cook different recipes each week by hand, with fresh natural ingredients and a lot of love. We believe that balance is best achieved through variety, and that freshness and quality of ingredients matter. We seek to reduce waste by sourcing human grade produce that isn't pretty enough for supermarket shelves. And our goal is for all dogs to benefit from tasty, natural dog food, not just the lucky ones.
In short - we're turning conventional thinking about pet food upside down. We'd love you to try our food and let your dog be the judge. Want to know more?
We are on a crusade to change the pet food industry for good.
The joy of food
We bring together the best of both worlds: the science of dog nutrition and the joy of real food.
We prioritise sustainability and always strive to do better for our environment.
We stand for change, no matter how small, towards a healthier future for all dogs.
Frequently asked questions
What's the catch? There isn't one, we make fresh, honest food that your dog(s) will love, or your money back.
How are you different?
We cook our food gently in a pan, like you would at home, which makes it more digestible and delicious. We create new recipes every week to give your dog true variety and balance. Our kitchen is always open to visitors and we run educational evenings to share our passion for healthy food and happy dogs. All three of these things are unique in the UK.
What sort of dog food is Different Dog?
It's not dry, wet or raw dog food. It's a cooked frozen food. It's completely different to traditional dog food, which is why we called it Different Dog. Think of it as a ready meal for your dog, cooked by hand with love.
Can I mix your food with my current food?
Absolutely! Many of our customers use our natural dog food as a tasty topper to serve up with their current food. Your dog gets a hit of fresh natural goodness every day, as well as enjoying their food more than ever!
Do I have to subscribe?
No! Subscription to our fresh dog food delivery service is the most economical and convenient way to buy, but you can also shop directly from our dog food online store or from leading pet retailers who stock our product.
Is it easy to pause or cancel?
Of course, just let us know. You can pause, re-direct or cancel your order at any time - just give us a week's notice (after that we'll have started making your tailored food).
What if my dog doesn't like your food?
This hardly ever happens - and we're willing to put our money where our mouth is. We have a 100% no quibble money back guarantee.
Sounds good, doesn't it? :)
“This food has changed our pup's life. The difference is incredible”
“This change in Tayto’s health is beyond anything I had expected”
“Best dog food company I've ever come across – it's truly changed her and I'll be forever grateful”
“Starting Different Dog has been life changing for Socks”