Sounds of sizzling hot pans, piles of freshly chopped vegetables and tantalisingly good smells, welcome to the Different Dog kitchen! Healthy fresh food isn’t just good for us, it’s good for our dogs too. Every one of them deserves to live a long, healthy and happy life which is why the food they eat is hugely important.
Let us do the cooking for you. Dogs nutritional needs are very different to ours, which is why it can be a hassle to cook for your dog yourself and get it right. We prepare all our balanced recipes from scratch by hand, no industrial processing, just real food designed to meet all your dog’s needs.
Our food is cooked gently in a pan, like a bolognese or a casserole, then frozen. All you have to do is defrost it and feed it to your dog. Once defrosted, it lasts for five days, and lives in the fridge, just like something you had cooked yourself.
Our food took 18 months and 150 versions of the recipe to develop, with our own vet and nutritionist making sure we got the details absolutely right. You won't find a healthier dog food – it's made with 60% British and Irish meat, freshest veg, fruit and herbs, and no nasties.
We are on a crusade to change the pet food industry for good.
We bring together the best of both worlds: the science of dog nutrition and the joy of real food.
We prioritise sustainability and always strive to do better for our environment.
We stand for change, no matter how small, towards a healthier future for all dogs.
Back in 2015 I worked in the dog food industry. I got to know manufacturers, visit factories and understand how dog food is made. The more I learned, the more concerned I became.
We all know that you are what you eat. Yet we continue to feed our dogs the same food day in, day out. Often the shelf life is measured in years, and the food doesn’t even need to go in the fridge. What’s more, it doesn’t seem to have changed in years.
When we got our new puppy, Crumble, it didn't feel right to give her processed food. So we started making food for her ourselves, as we do for our children. She loved it and thrived on it. We started making it for her friends as well, and they all loved it too. People told us their dogs had shinier coats, better digestion and more bounce. So we decided to help as many dogs as we could by setting up Different Dog.